Kraft Macaroni & Cheese is Getting a ‘New’ Name


There’s a big change coming for a food we grew up with: Kraft Macaroni & Cheese will soon have a brand new pacakge…and name.

I have to admit that I felt surprised and a little disappointed when I saw the news release. Why would anyone think Kraft Macaroni & Cheese would need a new name? Seriously, what would you possibly change the name to?

Well, if you’re a macaroni and cheese snob, I’m sure there are plenty of things you might like to call it.

I always liked Kraft Macaroni & Cheese. I like the traditional, oven-baked casserole-like macaroni and cheese as well. The former is one I can easily make; the latter was something my grandmother made or something my mom makes once in a blue moon.

I like both kinds for different reasons. Yes, I know the traditional homemade variety is better. Nearly everything homemade is better, right?

The boxed variety, however, just screams “comfort food” to me even louder than my grandmother’s. Don’t ask me why; it just does.

If you’re a fan of Chick-fil-A, their macaroni and cheese is a lot like my grandmother’s…and now I tend to want that more than their waffle fries. (I hadn’t imagined such a thing might be possible before.)

But now they want to change the name?

How dare they? Why would anyone think this is a good idea? This is exactly why we can’t have nice things.

The news that such a change would take place after 85 years certainly raised eyebrows. Well, the eyebrows were raised until people actually read a little further.

They might even have looked at the “updated” packaging for the product that manufacturer KraftHeinz posted. (And they might not even have noticed that actual name change!)

But yes, if you read the link above, you know that Kraft Macaroni & Cheese will henceforth be known as Kraft Mac & Cheese.

I call that fairly clever marketing. They certainly worked up a buzz with the idea that there could possibly be a valid reason for renaming that orangey-yellow goodness.

But in terms of the name change, is it really a change? Haven’t we been calling it Kraft Mac & Cheese for years as if that was always what it had been named? I know I have. I bet you have, too, without even thinking about it.

At least we don’t have to learn some new name.

One Twitter user had the perfect take on the change:

When did you last have some Kraft Macaroni — I mean Kraft Mac & Cheese?

the authorPatrick
Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.