Krispy Kreme CEO Answers Doughnut Giveaway Criticism

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Shortly after Krispy Kreme announced a doughnut giveaway designed to encourage people to get vaccinated, the backlash started coming in.

Could a doughnut giveaway really inspire people who are on the fence about the COVID-19 to get their shot? Anything is possible.

The restaurant chain announced last week that anyone who had received at least one dose of the COVID-19 vaccine would receive a free Original Glazed doughnut. The deal applies for customers who’ve received the single-dose Johnson & Johnson vaccine or at least one dose of the Pfizer or Moderna vaccine.

Customers just have to bring in their vaccination card to any participating location. It couldn’t be simpler. The deal applies every day through Dec. 31, 2021. That means doughnut afficionados could enjoy an Original Glazed every day for the rest of the year.

Talk about the COVID 15! That many doughnuts could cause a COVID 25 weight gain between now and New Year’s Eve!

The chain may have anticipated objections from those who choose not to be vaccinated.

“We understand that choosing to receive the COVID-19 vaccine is a highly personal decision,” its website states. For those people, they’re offering a free doughnut and medium coffee every Monday through May 24.

No good dead goes unpunished.

Essentially, everyone qualifies for a freebie. In fact, everyone qualifies for multiple freebies.

You’d think that would be enough. But you’d be wrong in that assumption.

People took to social media to complain about the unhealthy choice of a daily doughnut:

Wen goes on to claim in a follow-up tweet that if someone ate one of their doughnuts daily and changed no other aspect of their lives, they’d gain 15 pounds by the end of the year.

For one thing, of the people I’ve talked to who have been vaccinated, I don’t know a single one who’s going to inconvenience themselves enough to visit a Krispy Kreme every single day.

Second, who’s to say that someone who suddenly takes advantage of an extra doughnut wouldn’t compensate for the sugary treat? It’s good to know the potential consequences of taking them up on the offer…but no one’s forcing anyone to do anything here.

Their CEO had the best response.

It sounds as if the bigger complaints focused on the disparity of the reward. Those who choose to get vaccinated, after all, get a better offer than those who don’t.

That’s the whole point: the chain is trying to encourage people to actually get vaccinated. So of course, the sweeter reward (pardon the pun) goes to the people who do.

Yahoo Finance Live reported on Krispy Kreme CEO Mike Tattersfield’s response to the beef.

“If folks don’t want to visit a doughnut shop, they don’t have to.”

The doughnut chain doesn’t operate to give things away. They’re trying to provide a vaccine incentive. But those who won’t take the shot still get something.

The company did not have an obligation to give anything away. The fact that they offered something for everyone ought to be applauded.

But isn’t it a little ironic that some of the same people complaining about the lack of equal incentives also complain about others who they think are always “looking for a handout?” Funny how that works, isn’t it?

If you don’t want to get the vaccine, don’t. Good luck to you.

If you don’t want to participate in a doughnut giveaway, don’t.

No one’s forcing you to do either. It really is as simple as that.

Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.