Facebook creator Mark Zuckerberg just paid $30 million dollars for four homes surrounding his own in Palo Alto, California. The reason? A developer’s marketing plan.
When you have a net worth into the billions, having more than one home in today’s society isn’t exactly a surprise. In fact, it’s almost expected that the super-rich would have homes in various locations across the country, if not around the globe.
But this purchase was far more strategic, according to Time magazine: Zuckerberg’s multi-home purchase consisted of four homes around his own, which reportedly set him back $7 million on its own:
“The 29-year-old multibillionaire acted after he learned of a developer’s plan to buy one of the properties next door to the Facebook co-founder, said the source. ‘The developer was going to build a huge house and market the property as being next door to Mark Zuckerberg.’”
It’s a clever idea, I must admit.
But then I don’t know that it truly solves the problem Zuckerberg hoped to solve. While the developer will no longer be able to tout his huge house as being “next door” to Mark Zuckerberg, since he and his wife will be residing with at least one house between, this clever marketer could still offer what he builds as being “next door to Mark Zuckerberg’s house” and it would be technically accurate.
Of course, if I had enough money to afford a millionaire’s home in Palo Alto, California, I don’t know that I’d be worried as much about which millionaire (or billionaire) neighbors were living next door as much as what high-dollar amenities were waiting for me on the inside. If I ever paid that much money for a home, I’d have a hard time wanting to leave it.
And I doubt that those multi-billionaires throw many block parties, anyway. (But that’s just a guest.)
If you could live next door to a multi-millionaire, which one would you choose and why?