McDonald’s Announces McRib Farewell Tour

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If you look forward to McDonald’s McRib, you should know that the chain’s website calls this year’s return the McRib Farewell Tour.

Yes, friends, it’s that time of the year. McDonald’s is about to bring back its McRib sandwich. Some people love them, some people find them to be worthy of jokes. But this year, things seem different: McDonald’s is calling it the “McRib Farewell Tour.”

They’re not explaining what that means, however. At least, they haven’t explained it yet.

If you’ve never had a McRib, it’s essentially a boneless pork patty that has been shaped to look like spare ribs. (That’s the part people like to joke about.) They add a tangy barbecue sauce and sliced pickles and onions. For a fast-food barbecue sandwich from a burger joint, it’s surprisingly good.

Last year, McDonald’s celebrated the sandwich’s 40th anniversary when it returned for the fall. There was no mention then of a “farewell tour.”

The golden arches did celebrate the McRib as “one of the most iconic sandwiches of the last four decades.” OK, maybe they went a little overboard with that one. But I do like the McRib and I do intend to have a few between now and just before Thanksgiving when the “tour” is set to end.

It’s this year’s menu description, however, where the farewell comes in:

Get one while you can because this is the McRib Farewell Tour. Order yours in the McDonald’s app for delivery or pick up before you say goodbye on 11/20/22.

Say goodbye? Some of us hate goodbyes.

But if that’s not ominous enough, consider what comes next: “Enjoy our famous pork sandwich as if it’s your last!”

It could just be clever marketing, of course. But I don’t like the sound of it.

The chain, so far, seems overly mysterious about whether this is actually the last time they’ll roll out the sandwich. I’m hoping it isn’t.

Have you ever tried one? What’s your review? Would you miss the McRib if it were to disappear forever?

the authorPatrick
Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.