Meat Eaters Fume Over Cracker Barrel Adding Meatless Sausage


Some Cracker Barrel customers are outraged — yes, outraged — over the restaurants move to add a vegan meat option to its menu.

I’m not big into “meatless” meats. But I generally don’t blast a restaurant like Cracker Barrel that adds such an option to its menu. The chain announced on its Facebook page that it was adding Impossible Sausage as an option.

“Discover new meat frontiers. Experience the out of this world flavor of Impossible™ Sausage Made From Plants next time you Build Your Own Breakfast,” the post stated.

At the time of this writing, the post received more than 20,000 comments.

Before I get into that, let me point out a thing or two about Cracker Barrel. If you’ve never been, and if you like home cooking, you should go. You owe it to yourself. It’s southern cuisine like “mother used to make” at its best. The restaurant sells a variety of lunch and dinner favorites. But it gets a lot of attention for its breakfast menu. From buttermilk pancakes to bacon, eggs and sausage to hashbrown casserole, big breakfast lovers can find something to love.

The outrage isn’t about breakfast

People who are angry — apparently some people are really upset about this — don’t really care about food. To them, the addition of a meatless sausage is a personal attack. To them, it apparently represents one more assault on the traditions they hold dear.

A USA Today article on the controversy asks if Cracker Barrel’s menu is becoming “woke.”

Negative reaction appeared quickly, as it tends to do on social media.

“I Use to Love your store Now No Way,” one commenter wrote. He meant to say used and as to why he chose to capitalize “Now No Way,” I have no idea.

“I can’t believe Cracker Barrel has bought into this ‘fake meat’ junk!” another wrote, complete with an angry emoji.

“I just want to know why all these companies feel that they have to follow the leader on all of this crap,” another said. “Cracker Barrel is a great company and they got great Without Woke Meat. Get the message most people don’t want this crap. You are only appealing to a small percentage of people. I still love Cracker Barrel but please stick to your roots.”

The criticism was certainly not universal. Some commenters who don’t eat meat out of choice or medical necessity praised the change. They thanked the restaurant for giving them options that would allow them to eat there.

Then there were those who recognized the unintended humor in the outage. They left comments that were more light-hearted with respect to the controversy itself:

“Some people seem to have a real problem with choice. And freedom.”

“I’ve never seen so many snowflakes in a comment section before.”

“These people are literally shouting at food.”

“Don’t worry, nobody is going to force anyone to eat a vegetable, you bunch of hypertensive kindergartners.”

Another commenter summed it up nicely this way:

The Right: “Cancel Culture is out of control!”

Also the Right: “Boycott Cracker Barrel for adding something to their menu that I don’t like!!”

Too many seemed to miss the obvious.

Nowhere in the announcement did Cracker Barrel say they were replacing meat with the meatless option. Nowhere did they indicate they were removing real meat from their menu.

The fact is, they aren’t.

The real meat option that I imagine most Cracker Barrel customers want and will continue to order isn’t going anywhere.

For those who need (or prefer) a plant-based option, well they now have one.

To put it another way, no one is forcing anybody to go meatless. It’s just that those who already have now can continue to eat that way at one more restaurant.

If you’re a business owner and you want to attract more customers by adding a new option to an existing menu, why wouldn’t you be able to? Those who laud capitalism and “The American Way” ought to be able to recognize that. I’m sure they would if it was their business.

I’m sure these same angry folk would likewise appreciate the gesture if their diet necessitated they stay away from real meat.

But it’s more fun to complain. It’s even more fun to complain when you can pull something into your angry political point of view.

Ironically, by doing so, they’re giving free publicity to the company with which they seem to be so outraged. Nice work, folks.

Seriously, take a deep breath. Go to Cracker Barrel and have a nice breakfast. And if you don’t like meatless meat, then by all means, order that real sausage.

You do you. Let others do them.

Deep breaths. It’ll be ok.

the authorPatrick
Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.