It may be one of the most well-known charity marketing campaigns of all time, but not all patient advocates are thrilled with splashes of pink everywhere every October.
October is National Breast Cancer Awareness Month, as you surely know by now.
Patient advocates complain that Susan G. Komen For the Cure and other breast-cancer-related charities are “sugarcoating” the disease, and are turning it into a marketing opportunity and an excuse to go shopping.
Granted, all of that alleged sugarcoating, marketing and shopping are resulting in hundreds of millions of dollars being raised for breast cancer research and awareness, but that doesn’t seem to make much of a difference.
The critics remind us — just as the charities with which they seem to have a problem do — that breast cancer kills 40,000 women and 450 men each year. No matter how much pink you cover things with, I don’t know how you sugarcoat stats like that.
And if what they’re doing is raising much-needed awareness and inspiring women to get mammograms to do self-exams regularly, lives are surely being saved.
So what’s the problem?