Not So Green

Just because something is made of “natural” components doesn’t necessarily make it “green.”

Take this customized iPod.  Some of the parts, in particular the clickwheel and the outer “skin” is now wood rather than the plastic and metal its Australian outfitter called “crass.”

But where did he get the wood?  And why?

When something is already produced, throwing the metal and plastic parts away and replacing them with wood isn’t going green: it’s being wasteful of wood.  And unless you happen to have wood from a tree that happened to have fallen on its own rather than having been chopped down for wood, you’re doing to the environment exactly what you don’t want people doing: making it less green.

Going green would be demanding that Apple use only recycled plastic and metal components in the manufacture of their iPods.  (Maybe they already are, for all I know.)

It may not be easy being green, but sometimes it’s even harder than some imagine.

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Patrick is a Christian with more than 29 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.