One More Notch in the Belt

So it seems American consumers know who to blame for their expanding waistlines after all. A new study finds that a vast majority of American consumers — 83 percent! — believe that eating responsibly and controlling obesity is the responsibility of individuals, not of food product marketers, the government or health authorities.

Can someone say, “Amen!”

“The findings, which are part of a multinational study conducted by the media shop, appear to run counter to the direction of lawmakers and advocacy groups, which have been exploring legislation and regulations that could put a significant crimp on food product marketing, especially food and restaurant advertising aimed at children,” according to the report mentioned in (No direct link available.)

Only 26% of Americans blame food companies for eating disorders, and only 22% blame the government. About two-thirds said it is the responsibility of parents, not advertisers, to monitor and control their children’s eating habits. And 84% say they like to know what their kids are eating.

The fact is, we are responsible for our own weight. The advertisers who tell you that “Brand X” chicken has less carbs than “Brand Y” chicken don’t have the time or desire to point out that neither brand has less carbs than, say, a salad! That’s not their job, either: they’re just trying to get you to buy “Brand X” instead of “Brand Y.”

Just as most of us look at politics and choose to believe certain politicians over others, we have to be willing to be as analytical — and hopefully more so, when it comes to what we put inside our bodies. It takes common sense. It takes a desire to be in control of what you eat, rather than letting someone else control it for you.

I’m just glad that a majority of people seem to already know that!

Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.