Life

USC Unveils New ‘UofSC’ Logos

My alma mater, the University of South Carolina, released what appears to be new branding, adding a few new official ‘UofSC’ logos for the school.

I’m a USC Gamecock, and the day after I congratulated my alma mater’s chief rival, Clemson, on their National Championship win, USC released new logos that rename it “UofSC.”

I hope I didn’t drive them to do something rash.

The main new logo, which you see as the featured image, adds a little of between the letters U and S.

The university also tweeted out a look at several modified logos:

South Carolina or California?

There’s always a chance that when I tell people I went to “USC,” they’ll ask if I’m a Trojan from the University of Southern California, that other USC. That confusion has been there since long before I was even born.

Since I’ve only ever lived in the southeast, most people automatically assumed that my “USC” was the one in the Palmetto State.

While I was a student there, the school came up with an interesting marketing strategy: they called themselves “The USC,” with an emphasis on the the. As if there could only be one.

I not certain, but I think I could hear University of Southern California alumni chuckling at that thought. I remember seeing the “The USC” logo painted on an old brick smokestack that stood near the campus in Columbia.

Some of us chuckled at it a bit as well.

Eventually, that little the quietly disappeared.

The of, on the other hand, might have a somewhat better chance of sticking around, since @UofSC is USC’s Twitter handle and seems to have a bit more consistent use behind it.

Still, when people talk about the University of South Carolina, getting them to call it “U of SC” instead of “USC” will be quite the challenge. I doubt that change will happen any time soon.

What do you think of the new logos?

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Patrick is a Christian with more than 28 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.