Want Me to Buy Environmentally-Friendly Products? Make Them Cheaper!


I often see Facebook ads touting environmentally-friendly products from time to time. They have two things in common.

Would you be open to shifting your shopping habits and brand loyalty to use more environmentally-friendly products? I would. Whenever I hear of some new item designed to reduce our carbon footprint, I take a look. When there’s an article about some new invention to slow the packing of landfills, I’m open to it.

But I’m going to look for one thing ahead of all the details about how it’s going to save our dear planet.

Environmentally-friendly products have convincing pitches

Just like those over-produced infomercials that dominate late-night television, social media ads for the next great green things make their inventions sound like the answer to global warming and climate catastrophe.

I saw one just the other day about laundry detergent.

The ad talked about those big plastic jugs of liquid laundry detergent. The jugs aren’t being recycled as we assume. The dyes used in the detergent stain the plastic jugs. That, apparently, is a dealbreaker for recycling. Who knew?

The only way, apparently, to solve the problem is to buy this company’s new fangled product.

It resembles fabric softener sheets. But it’s detergent that dissolves in the water. Neat idea. The sheets come in what appears to be plastic packaging, which certainly leaves an obvious question.

But here’s where they lose me…and probably where they lose you, too.

Aside from the convincing pitch, the other thing these environmentally-friendly products have in common is a price that’s outrageously high.

In my laundry room, there’s one of those plastic jugs full of liquid laundry detergent. Sorry, Mother Nature.

That jug has enough detergent for 115 loads, according to the label. I paid about $7.58 for it. That works out to about 7¢ per load of laundry.

This new-fangled option includes 60 detergent “sheets.” The price? Just $20. Yep. Twenty bucks.

I’d be paying almost five times the price to go with a new, untried product.

Their informercials can unload as much guilt as they desire. They’re not going to guilt me into spending a fortune on a product that isn’t worth — couldn’t be worth — that much. The products should be cheaper: there’s no liquid that has to be added. There are no jugs that have to be manufactured and filled. There’s less shipping cost because there is dramatically less weight.

If I had to pay twice as much as the liquid, I’d consider it. But five times the price per load? Nope. Sorry.

It’s not that I don’t care about the environment. I care more than most people around me seem to. But there’s this thing called inflation and prices on everything are up.

I’ll be glad to give this new product a try and hope that it’s as environmentally friendly as it claims to be. But before I try it, they need to come up with a price that makes sense.

When they do that, I’ll be happy to make the switch.

the authorPatrick
Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.