Fast-food chain Burger King is out with a new ad that’s definitely on the unconventional side. It features a moldy burger designed to make a point.
Be honest: Would you feel motivated to run to your nearest fast food restaurant if it promoted a moldy burger?
If you’re like me, the answer is definitely not.
But there’s a method to Burger King’s apparent madness in a new ad that shows what one of its Whoppers looks like after a month.
“The beauty of real food is that it gets ugly,” the company says in a tweet that introduces the spot.
The commercial itself shows sped-up footage of a Whopper being constructed from the bun up. Then, during the song, “What a Difference a Day Makes,” we see the Whopper aging to 34 days.
It’s not a pretty sight. And that, Burger King wants you to know, is the whole point. The campaign introduces the fact that they’re removing all preservatives from their signature burger.
The ad is surely a snipe at McDonald’s.
We’ve seen examples of McDonald’s hamburgers that seem to last forever.
In Iceland, there’s a 10-year-old McDonald’s cheeseburger purchased back in 2009 when the chain closed its restaurants there. People have been watching a live stream of the burger apparently not rotting away.
And in Utah, a man unveiled a McDonald’s hamburger he claimed he purchased in 1999. It looks like it’s in even better shape than the Iceland burger. A McDonald’s spokesperson said without sufficient moisture, food won’t decompose. But, she said, the burger has still undergone changes in two decades and isn’t the same burger he bought way back when.
Of course, preservatives aside, it doesn’t take 10 or 20 years for food we eat to pass through the body. Within 36 hours, the burger we eat has passed through our bodies and out.
Preservatives are designed to make sure the food we eat stays fresher longer. But there are concerns that some preservatives can damage the heart, cause cancer or even obesity.
And given the push for healthier foods, a plan to drop preservatives will certainly be well received by the more health-conscious.
But the question remains: Are the true health-conscious going to a place like Burger King to begin with?