You’d have to be a serious aficionado when it comes to potato chips to consider this deal, but if you worship the unhealthy treat, it might be worth a look.
Think of your favorite comfort food. Go ahead. I’ll wait.
Got it? Good. Now think about what you normally pay for that food. Then I’d like to ask this simple question: how much more would you be willing to pay?
This little exercise may seem less silly when you consider that there’s a company hoping to charge its customers about $56 for five potato chips. Yes, really. Five potato chips.
A grocery store near me this week has Doritos Nacho chips, my particular chip of choice, on sale for two bags for $5. I could buy 23 bags of Doritos for what a Scandinavian company is proposing to charge for five hoity-toity chips. It’s worth noting that the proceeds from the chip sales will go to charity, which makes the notion a little easier to stomach…pardon the expression.
St. Eriks Brewery in Stockholm, Sweden has introduced five handmade potato chips that contain ingredients that only the so-called “other half” is likely to have ever sampled: Matsutake, truffled seaweed, dill and their own IPA.
If you’re not familiar with Matsutake, don’t feel bad: I had to look it up as well. It’s a rare mushroom that has been compared to the prized black truffle in exclusivity. Honestly, I’m still trying to wrap my head around the idea of “truffled seaweed.” This might have been more appetizing if they went the route of Col. Sanders of Kentucky Fried Chicken fame, by stating there was a unique blend of “herbs and spices” and leaving it at that.
If I had $56 to spend on potato chips, I think I’d opt for the 23 bags of Doritos and leave the St. Eriks super-chips to the true connoisseurs.