You’ll Have to Go Under Water to Find The Next Color of the Year

Pantone’s 2019 Color of the Year and this time, that hue is straight out of the ocean where brightly colored coral is fighting to survive climate change.

Living Coral is Pantone’s color for 2019. The official designation in the company’s color chart is PANTONE 16-1546. The company, in a news release, described the newest color of the year as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”

The company’s news release says we get energy from nature.

“Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” the release says.

“As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time,” Pantone Color Institute Vice President Laurie Pressman said.

The release even suggests how the color can make an impact in everything from social media to interior design.

For 20 years, the company has designated a specific color going into the new year that it expects to be popular among artists, designers and decorators.

Last year’s Color of the Year, Ultra Violet, might have been my favorite of their selections so far. But as a graduate of the University of South Carolina, their 2007 selection, Chili Pepper, seems to be as close as they’ve come to my alma mater’s primary color, Garnet.

What do you think of this year’s Color of the Year?

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Patrick is a Christian with more than 28 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.