GrammarPet Peeves

On, Not Around

I just called a local dermatological clinic after seeing their commercial on TV.  No, I’m not trying to get some cutting edge skin treatment…I wanted to thank them for good grammar.

In their spot, one of their doctors said this sentence:

“Coastal Dermatology is centered on skin wellness.”

Most people get that wrong, saying “centered around” instead.  You can’t center around something: it’s not physically possible, any more than you can “focus around” something.  You center on something.

It may well be the only compliment they ever receive from their TV spot, but I appreciate good grammar.  Even in a commercial.

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Patrick is a Christian with more than 29 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.