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Blog For Your Audience, Not For Stats

If you don't blog for your audience as much as you blog to get better numbers, how can you expect to accomplish that? Some of you who are obsessive about your blog stats — and whether we want to admit it or not, there's at least a little of that in...

My Love-Hate Relationship with Google Analytics

Sometimes, Google Analytics can make your day; other times, the site tracking service can make you want to turn the computer off for the day. Recently I answered a common question from newer bloggers who get their first taste of Google Analytics: Should you blog from the heart, or for...

Blog Analytics: Blog From the Heart or For the Stats?

An interesting question came up during Blogchat's talk about Blog Analytics: Once you start getting that valuable data, do you still blog from the heart or for the stats? It's actually a great question that most bloggers have pondered, even if only for a few moments, after seeing their numbers...

Battling the Bounce Rate

Bounce rate is one of those blog stats that many bloggers may watch more closely than they need to. And it turns out, the numbers they see may not be correct.
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