Tech & The Web

’12 Seconds’ Apparently Not Long Enough


Last Updated on July 16, 2016

First, Bloglines announces that it’s shutting down.&nbsp  That one I never saw coming.

Now, is announcing it will shut down in a few weeks:

“As you probably know, everything has a life cycle.&nbsp &nbsp 12seconds is in its twilight.&nbsp &nbsp After all the new product launches and attempts at a revenue model, fundraising with VCs and late night coding sessions…it’s time to call it.&nbsp &nbsp It is time to end 12seconds.”

This one doesn’t really surprise me.

I never really understood the appeal of 12Seconds, which is essentially Twitter for video clips: you have 12 seconds to record whatever’s on your mind at a given moment.&nbsp  It’s one thing to read a few lines of text from people you know or have never met.&nbsp  But to stop what you’re doing and watch all those videos, even short ones…well, talk about a time-suck!

The home page at 12Seconds advises its users that the service is ending on October 22, and those who’ve recorded “thousands” of videos and posted them on the site will be sent instructions for downloading them so they’ll still have them when the site goes dark in less than three weeks.&nbsp  Those who’ve recorded “thousands” of 12-second videos should also get a smack in the head, the message did not add.

the authorPatrick
Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.

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