Last Updated on February 25, 2022
If you’ve checked out Instagram lately, you may have seen a new phenomenon.
Earlier this month, Instagram announced it would abandon the chronological order in which it has posted photos from users you follow in favor of an algorithm that shows you photos it figures you’re more likely to want to see.
Facebook has done this for some time.
For those of you who aren’t familiar with the algorithm method, you should know that when you sign in to Facebook, you do not automatically see everything posted from everyone in that ridiculously high number of friends you have. Instead, Facebook pays attention to the ones you most often interact with when you do stumble on their content, then makes sure it serves up anything they post recently towards the top of your newsfeed, assuming that if you’ve interacted with them before, you’ll want to again.
Content producers have asked their fans to go to a setting on the page and tell Facebook to show their content first on the newsfeed: that way, you’re sure to see something from them whenever they actually post.
Instagram, on the other hand, has been showing chronological postings, and the people who run Instagram claim that because of that, the average user misses 70 percent of the photos that come into their feeds. The new plan prioritizes images from people you have a relationship with on the platform, Instagram said in a recent blog post:
As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.
That has not stopped a plethora of users from posting images requesting users click the three-dot icon to the upper right of the image (on mobile) and select the “Turn On Post Notifications” option. The users seem to believe that doing so will guarantee their photos will be seen as opposed to being “buried” below “more popular” content or images the mysterious algorithm will think are better than theirs.
But one user sees it a different way:
“Wanna get more results? Create better content.”
Seems like that would be true on any social media platform, doesn’t it?