Have You Seen the New Pepsi Logo?

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Just in time for the brand’s 125th anniversary, there is now a new Pepsi logo. But be prepared: it may look very familiar.

There’s an old saying that reminds us “everything old is new again.” In a manner of speaking, you might feel that way when you see the new Pepsi logo.

From the time I was a kid, I was always a Coca-Cola fan. I grew up in South Carolina. Coca-Cola was created in Atlanta, Georgia; while Pepsi traces its origins to New Bern, North Carolina. So both drinks’ home states were immediate neighbors of mine. They’re both Southern creations, so I don’t hate either one of them.

While the Coca-Cola logo hasn’t changed much over the years, Pepsi has had a few different designs over the past 50 years or so.

CNN‘s article on the new Pepsi logo started off with an interesting proposition: If you had to draw the Pepsi logo from memory, what would you come up with? Many people might draw the famous red and blue globe and place the word PEPSI across the middle. If that sounds familiar to you, like the center can in the photo above, you’re definitely thinking about Pepsi.

The red and white globe has been part of Pepsi’s logo since 1950. The bold letting across the center of that globe has been around since 1962. The version shown in that center can above was the 1971 to 1987 logo. But it’s the one I’m most familiar with…and probably one you are most familiar with as well. 

The can to the right is the newer version that separated the globe and the name that made its debut in 2008. But the odd angles of the red and blue parts of the globe never made much sense to me. They apparently weren’t all that memorable, either. 

So Pepsi is rolling out a new logo. And it looks most like that 1971 version, with a more bold typeface for its name. 

USA Today has a nice shot of the new logo on a black can. This fall, you’ll see that logo on black and electric blue cans as it rolls out in stores.

So what do you think?

What letter grade would you give the new logo compared with the past few iterations over the years? Do you think it’s an improvement or too much of the same thing?

the authorPatrick
Patrick is a Christian with more than 30 years experience in professional writing, producing and marketing. His professional background also includes social media, reporting for broadcast television and the web, directing, videography and photography. He enjoys getting to know people over coffee and spending time with his dog.